Monthly Archives: May 2011

IAB Announces Q1 Online Ad Revenues of $7.3 billion

This morning, the Interactive Advertising Bureau announced that first quarter online ad revenues reached $7.3 billion, a 23% increase since last year.

What does this mean for aspiring advertisers like you and I?

More jobs and more money to be made in advertising. More and more ad dollars are moving online and there is an enormous opportunity to grab a chunk of this growing market.

If you could capture just a tiny section of this rapidly growing market, you could make yourself a lot of money.

@NewInfluential

2010 Online Ad Revenue; source: Search Engine Land


Why I Want To Do My Own Music Marketing

This past semester, I took my first two music classes at Duke in Electronic Music and Music Composition. Since then, I’ve been creating my own beats and with enough practice, I hope to become a full time musician.

But until then, I need a day job to pay my student loans; part of the reason why I want to pursue a career in marketing and sales. As I mentioned in my blog post yesterday, I’ve got goals that I want to accomplish, and two of those goals are being an expert ad salesman and social media marketer.

I am passionate about both fields but of late I’ve begun to notice an ulterior motive for why I am pursuing a career in marketing.

Let’s say I were an aspiring musician growing up in the 90’s. I would have to send out demos and play at local clubs and bars for the chance of getting a record deal and becoming a star.

Sure, I could have good music, but that didn’t necessarily guarantee that I would make it big. What did guarantee stardom was the record labels and their marketing power.

They could get me on the radio, television, and print, and then I would be a star.

Record labels still can do this, but in today’s digital age, you and I can become sensations all on our own.

I read a post today on Social Media Today titled, “How Emerging Artists Use Social Media“, and it talks about 18 year old Travis McDaniel, a young musician and songwriter who is using social media to grow and build his fan base.

But the author cautions that it is not easy to build an audience; it takes a lot of effort.

I would agree. Just like it’s hard to build a dedicated following on Twitter, or get a lot of subscribers to your blog, creating a rabid fan base using the internet takes time, dedication, and effort.

Which is why I am pursuing a career in marketing.

You see, I could probably launch my music career now. Except that 1) I’m not that good yet, and 2) I’d much rather wait until I have marketing experience to do so.

By waiting until I have the requisite experience, I can ensure that I when I do launch my music career full-time, I’ll know what I’m doing and won’t have to pay anyone else.

By then I hope I’ll have built relationships with the blogs and other press, and I’ll have the marketing know-how and connections to plaster my name across the internet.

When I launch, I want to do it right, I want to do it professionally, and I want to do it myself. I could pay someone to do it for me, but where’s the fun in that?

The fun comes from working hard and seeing yourself succeed. At the end of the day, I want to be able to say that I’m responsible for my own success. #selfmade

@NewInfluential


Opportunity Overload

I’m at a really momentous stage in my life right now. I just graduated college, and I’ve just moved back and begun my search for my first job. I should be elated that I just graduated (I was) but I can’t help but feel somewhat miserable at home.
It’s not necessarily because I have less freedom (my dad still runs the joint) or that the prospect of home really bothers me that much. Rather, I am somewhat miserable because I am confused about what I want to do and where my life will take me.
I know that I want to get a job in ad sales because I want to start my own company someday, but I am still frustrated because there are so many other things that I could see myself doing as well. I could be a blogger, or a social media manager, or a musician (I’ve started producing my own music).
There are so many opportunities created by the internet that frankly, its frustrating.
You see,  the problem with the internet isn’t necessarily that we face information overload (although this is a big problem), but rather that we face opportunity overload.
I know that I’m smart and driven enough, and that there are enough resources on the internet, that  I can learn to do or become almost anything. I have so many interests and yet there are only so many hours in the day I can devote to pursuing those interests.
So I am finding that I have to concentrate on the few things that I am most interested in and master those interests to the best of my ability. Right now I have goals to become an expert digital ad salesman, somewhat of an expert on social media, a blogger and also a musician. (I also have plans to write a novel, but that’s something I’ll wait to do when I’m in my 30s 🙂
Those are 4-5 areas where I realistically think I can make an impact without doing overextending myself. I’ve set certain goals for the things I want to achieve in life, and I’ve created a plan to get there.
How are you handling the opportunity overload created by the internet? Share your thoughts in the comments below.
@NewInfluential

What I Learned From Harold Camping This Weekend

Source: nymag.com

First of all let me say, I’m baaackkkkk! It’s been 2 months since my last blog post and my conscience has been kicking my butt ever since. I knew I had to start blogging again but I couldn’t think of anything to say.

Thank God for the world ending this weekend! (or not ) and providing me with some nice fodder for a blog post.

Let me start off by saying that I won’t use this post to ridicule those Christians who believed that the world would end on May 21. (OK maybe a little, since the Bible does say, and I’m paraphrasing here, “No man knows the day or the hour of when the Lord shall come”. You think they would’ve read that part huh?)

But all jokes aside, I want to focus this post on the leader of this movement and Family Radio Founder and CEO, Harold Camping. I’ve listened to Harold Camping on the radio many times before, and never once upon hearing his radio show did I think he was crazy (OK, except for that one time in 1995…but I was too young to remember that anyways).

So when I read about him making another prediction that the world was going to end, I smhed, or smacked my head, or whatever smh means.

I thougth to myself, isn’t this guy supposed to be an expert on the bible??? How can he predict when the Rapture will happen?

Still, Camping went through with his plan, creating a media frenzy with high profile interviews and millions of dollars worth of advertising, many of it other people’s money.

And while it might be easy to dismiss Camping as a crazed idiot or religious fanatic, I would say that Camping has one important thing to teach us:

Don’t be afraid to Fail!

I, like many others, am afraid of Failure. It’s one of those fears that prevents you from talking to that girl you think is cute, or starting your own business, or losing that 15 lbs off your waistline.

The fear of Failure is something that I am trying to overcome by putting myself out there and taking risks. Because I know that even if I Fail, I’ll get another chance to succeed by learning from my mistakes.

Harold Camping must have thought this in 1995. Sure, it must have been crushing to make such a public declaration and Fail, and 2011 surely must have been epically (is that a word?) crushing, since it was a Failure of such epic proportions.

But after reading some articles about him and his followers, I have no doubt that Camping will be back, trying to predict the end of the world again. Why? Because he believes so much that it will happen, that the thought of Failing won’t even occur to him. Here’s a direct quote from Camping’s interview with NY Magazine a few days before the supposed end of the world:

Interviewer: If six o’clock rolls around and there are no major earthquakes, are you going to start to get worried?

Camping: It’s going to happen. It’s going to happen. I don’t even think about those kind of issues. The Bible is not — God is not playing games. I don’t even want to think about that question at all. It is going to happen.

And that is a lesson we all should take from this. There are things that we are afraid of trying or doing because we know that there is the potential of failure. If we could just apply a similar mindset to the ideas that we have (which are most likely not as far-fetched as Camping’s), then we have a good chance of being successful. You may not be successful the first, second, or third time, or maybe even at all, but at least you tried.

And until you try and fail, and then try again, you have no idea if that dream of yours will come true.

So what are you waiting for?