Why I Want To Do My Own Music Marketing

This past semester, I took my first two music classes at Duke in Electronic Music and Music Composition. Since then, I’ve been creating my own beats and with enough practice, I hope to become a full time musician.

But until then, I need a day job to pay my student loans; part of the reason why I want to pursue a career in marketing and sales. As I mentioned in my blog post yesterday, I’ve got goals that I want to accomplish, and two of those goals are being an expert ad salesman and social media marketer.

I am passionate about both fields but of late I’ve begun to notice an ulterior motive for why I am pursuing a career in marketing.

Let’s say I were an aspiring musician growing up in the 90’s. I would have to send out demos and play at local clubs and bars for the chance of getting a record deal and becoming a star.

Sure, I could have good music, but that didn’t necessarily guarantee that I would make it big. What did guarantee stardom was the record labels and their marketing power.

They could get me on the radio, television, and print, and then I would be a star.

Record labels still can do this, but in today’s digital age, you and I can become sensations all on our own.

I read a post today on Social Media Today titled, “How Emerging Artists Use Social Media“, and it talks about 18 year old Travis McDaniel, a young musician and songwriter who is using social media to grow and build his fan base.

But the author cautions that it is not easy to build an audience; it takes a lot of effort.

I would agree. Just like it’s hard to build a dedicated following on Twitter, or get a lot of subscribers to your blog, creating a rabid fan base using the internet takes time, dedication, and effort.

Which is why I am pursuing a career in marketing.

You see, I could probably launch my music career now. Except that 1) I’m not that good yet, and 2) I’d much rather wait until I have marketing experience to do so.

By waiting until I have the requisite experience, I can ensure that I when I do launch my music career full-time, I’ll know what I’m doing and won’t have to pay anyone else.

By then I hope I’ll have built relationships with the blogs and other press, and I’ll have the marketing know-how and connections to plaster my name across the internet.

When I launch, I want to do it right, I want to do it professionally, and I want to do it myself. I could pay someone to do it for me, but where’s the fun in that?

The fun comes from working hard and seeing yourself succeed. At the end of the day, I want to be able to say that I’m responsible for my own success. #selfmade

@NewInfluential

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About Ssunmonu

Sam Sunmonu is a Duke University Senior majoring in History with a minor in Political Science. He is interested in the marketing industry with a strong online tilt. You can catch him blogging at Sam Sunmonu's Blog, or follow him @NewInfluential. View all posts by Ssunmonu

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